Itely Colorly Optimus Permanent Hair Color Dye for 100% Grey Coverage (10N Ultra Light Blonde)

This kit includes a (1) tube of It&ly Colorly (please choose your color) and a (1) SLEEK Stinaface 3-in-1 Comb & Brush. The comb and brush are for easy application, styling, and separation of hair, providing professional results. The Pin Handle can be used for sectioning, parting, and styling the hair. This Tinting Brush with Comb/Lifter is ideal for use in any technical colouring service, as the smaller head provides more precise coverage while applying colour. The Comb/Lifter can be used to help with the application.

In 2023-2024, It&ly Colorly 2020 will now be called "Colorly Optimus". Customers may receive either the "Colorly 2020" or "Colorly Optimus" version when purchasing.

Colorly Optimus is Itely Hair Fashion's most advanced permanent colour for the professional stylist and ingredient-savvy modern client. This colour harnesses plant power with bond protection built-in, has 0.2% ammonia, and the lowest possible PPD without compromising on exceptional lasting colour results and incredible hair condition.

The new formulation hair colour cream contains the ACP Complex, which includes UV filters and antioxidising ingredients to combat free radicals. This protects, strengthens, and extends the colour balance, longevity, and intensity both during and after the technical service. The new generation pure pigments used in this formula ensure total grey coverage at any level with perfect accuracy of tone.

The colour range includes: - (N) Natural - (NI) Intense Natural with even more pigment to deliver cover the most resistant grey hair - (TN) Natural with added warm tones - (CH) Rich chocolate browns - (CP) Chilli Pepper red added to a rich chocolate base - Icy blondes in the Arctic (A) collection - Flame reds and cool violets

The I and K ranges are the matte and smoky colours, which beautifully counteract warm tones and create the latest trend for ash, grey, and silvers.

Blonde hair remains bright and light without any opacity that comes with using ash shades to cover yellow in the hair. This is a revolution in pigment technology.

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